A chic surf town that still retains a strong sense of its noble, historic charm, Biarritz in southwestern France makes for a sweet summer or off-season escape.
Located around 48km (30 miles) from San Sebastián in Spain, Biarritz is both an elegant base for exploring the Basque country and a beautiful city break destination in its own right.
The Hotel de la Plage, overlooking Port-Vieux Beach, is a stylish and contemporary 4-star boutique Biarritz hotel that perfectly captures the town’s unique energy.
Walking through the doors, the art deco architecture of Biarritz / Paris-based Atelier Gardera & Pastre makes a statement with bold lines and geometric details, creating a timeless and modern atmosphere.
Each of the 20 guest rooms is filled with natural light and eclectic works of art that celebrate beautiful elements of Basque culture. Meanwhile, the bright and airy dining area invites guests to savour a delicious breakfast made exclusively from gourmet local products.
Designed for relaxation, the lounge-library is equipped with a wood burning stove and offers a breathtaking view of the sea and its whirling surfers.
The rooftop, overlooking the ocean, is the perfect spot to enjoy breakfast, a delicious pastry, or a sundowner cocktail and tapas.
The Hotel de la Plage encourages guests to experience unique local attractions and offers beach yoga classes, surf lessons, plus electric bikes are also available for exploring the city.
There’s also the chance to bring a little bit of Biarritz’s unique art and design pieces home – the hotel’s store features limited editions of decorative pieces, textiles, beach accessories, and souvenirs made in Biarritz.
Luxury experiences in Biarritz
A favourite of European nobility in the 19th century – Queen Victoria visited in 1889 – and fashion royalty in the early 20th century – Coco Chanel famously once occupied a store in the centre, Biarritz has long attracted those in search of quiet luxury and coastal charm. From Rocher de la Vierge to Port des Pêcheurs, and beyond, there are plenty of opportunities to relax and appreciate the beautiful Basque coast.
Indulge in world-class wellness
Biarritz is renowned for thalassotherapy, a rejuvenating treatment that harnesses the healing properties of seawater. A visit to one of the city’s luxury spas, such as the Hôtel du Palais’ Imperial Spa, is a must. Commissioned by Napoleon III and built in 1854, the building was once the summer palace of Empress Eugénie. Today the hotel’s spa specialises in indulgent treatments using the latest products and therapies. Alternatively, Thalmar Spa delivers an immersive wellness experience, combining seawater pools with panoramic views of the Atlantic Ocean.
Savour gourmet dining
The gastronomy in Biarritz delivers a true taste of Basque country. Discover an exciting fusion of Spanish and French flavours at La Table d’Aranda, a Michelin-starred gem, while Chez Albert serves fresh seafood in a more relaxed yet elegant setting by the harbour. For an exclusive dining adventure, consider booking a private chef to prepare a personalised feast featuring local delicacies such as foie gras, Bayonne ham, and Espelette pepper.
Explore exclusive shopping
For luxury shoppers, there is plenty to browse in Biarritz’s chic boutiques. Begin on Rue Mazagran, where haute couture meets artisanal craftsmanship. Boutiques such as Hermès and Maison Adam—where you’ll find the region’s famous Basque macarons—offer a perfect blend of indulgence. For a bespoke touch, visit Parfumerie Anaïs, where master perfumers craft custom fragrances tailored to your personality.
Soak in the art and culture
Art aficionados will appreciate the city’s cultural offerings, including the Biarritz Museum of Asian Arts. This intimate museum houses an exquisite collection of Japanese samurai armor, Chinese ceramics, and Tibetan artifacts. For a contemporary twist, the Atabal cultural space frequently hosts avant-garde exhibitions and live performances. A private guided tour of the city’s architectural landmarks, from its Belle Époque villas to the majestic Sainte-Eugénie Church, adds another layer of sophistication to your itinerary.
Luxurious outdoor adventures
Biarritz’s stunning coastline provides a playground for outdoor enthusiasts looking for exclusive experiences. Charter a private yacht from the old port to explore the azure waters of the Bay of Biscay or take a scenic helicopter tour for breathtaking aerial views of the dramatic Basque cliffs. The surfing culture is top tier and Biarritz’s beaches, such as Côte des Basques, offer some of Europe’s best waves. Grab your surfboard and book a private lesson with a seasoned instructor for a VIP introduction to the sport.
Unwind with sunset views
Evenings in Biarritz are made for romance and relaxation. Head to the elegant rooftop bar of the Hôtel de Silhouette, where expertly crafted cocktails are paired with sweeping ocean views. Alternatively, book a private picnic along the Grande Plage – Biarritz’s main beach, bringing a selection of fine wines and gourmet bites curated by a local sommelier.
Saint-Jean-De-Luz
Saint-Jean-de-Luz, known as Donibane Lohizune in the Basque language, is a short drive south of Biarritz and a 20-minute drive north of the French/Spanish border. It’s the perfect day trip for food lovers. Across from the tourist office, you’ll find Les Halles, a colourful market filled with local gourmet delights such as shrimp, salmon, sweet cherry desserts, and savoury ham and mushroom tortilla cakes.
A seamless escape
Just a short distance from the Spanish border, getting to Biarritz is effortless, with commercial and private jet services available to Biarritz Pays Basque Airport. Once you arrive, luxury chauffeur services ensure seamless transportation, whether you’re heading to a countryside vineyard or exploring the city’s cosmopolitan delights.
